Our Company
Scientia Data helps companies significantly improve campaign conversion rates as oppose to just their response volumes. It holds the latest information on consumer lifestyles, preferences, transactional history as well multi-channel contact information for literally millions of the UK's active consumers.
Clients can profile a customer database against The Active Suite consumer universe to identify bespoke segments. Intra is a segmentation and profiling tool which drills down to retrieve consumer prospect information that perfectly matches an individual customer profile and campaign.
Media Management
The latest addition to the Scientia Data offering are customer lists, inserts and advertising opportunities from some of the UK's most trusted brands. Using a combination of profiled prospect data supported by third party customer communications from synergic brands can dramatically improve campaign conversion rates.
Scientia Data was established in 2009 and is part of The REaD Group plc.
Where next for online marketing?
Database Marketing - September 2011
Crunch time for Financial Services marketers
Database Marketing - February 2011
Would You Accredit It
Database Marketing - December 2010
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Forget Second Life, Local Government Group and YouGov Launch YouChoose
"Councils are becoming increasingly inventive at engaging their constituents"
Luci Penn, REaD UK
Multi-Channel Retail Strategy: What Makes Consumers Tick?
Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.
Financial Service Marketers: Do Consumers Trust You?
With the dust of the credit crunch beginning to settle, where do financial services brands now stand in the eyes of consumers? This live recorded webcast will surprise you with the findings of The REaD Group's recent survey of 2,300 consumers, giving you their answers to many key questions..
How to Choose a Data Supplier
Featuring the thoughts and views of leading agencies including Capscan and Response One, this video is essential viewing for anyone interested in finding a bona fide data supplier from the people who know best. Produced by consumer data company, Scientia Data.
